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Videos

Moving power, not stopping power

This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
November 27, 2017
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Citation

Wood, Hunt and Ewing (2017a, November 27). Moving power, not stopping power. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/moving-power-not-stopping-power-9191


Videos

Context hacks and emotional packs

Now we know people make decisions using fast, intuitive System 1 thinking, how can we change research to reflect these decisions? Technology permits us to observe behaviour more easily but how does research test new-to-market products while staying...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Tom Ewing
June 15, 2014
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Citation

Ewing, T. (2014a, June 15). Context hacks and emotional packs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/context-hacks-and-emotional-packs